MEET LORI BLATT

Serial creative. Brand builder. Marketing maven. Dog lover. Reiki practitioner. Margarita aficionado. Old soul. The order varies daily.

​

My career began in graphic design and evolved into opportunities to be a copywriter and creative strategist. I have managed art departments, been responsible for business development, acted as an account executive, and developed marketing plans for multi-million dollar b2b companies.

​

Self-employed since 2003, I've been in your shoes. I've taken the risks, made ALL the mistakes, and figured out how to thrive.

​

The world of marketing has changed so much since I began my career. The dawn of social media has morphed from a way to find and catch up with high school friends to a dynamic business tool.

​

The great thing about social is it gave everyone a chance to be heard. The bad thing about social is it gave everyone a chance to be loud. And it's gotten to be a noisy world out there.  So what is a small business owner to do?

​

• Get clear on YOU, WHAT you offer, and to WHOM.

• Get clear on HOW you deliver value and what sets you apart.

• Branding is personal.

• Marketing is strategic.

• Advertising is tangible.

​

If you don't have a handle on your brand, your marketing efforts will be scattered and advertising will be a waste of your money.

​

Building a business is the hardest and MOST gratifying thing you’ll ever do. Get started (or rebrand) by creating your Meraki Blueprint!