Creative Strategist & Intuitive Brand Builder
Creative Soul in an Analytical Mind.
Storyteller. Brand builder. Marketing maven.
Dog lover. Margarita aficionado. Old soul.
( The order varies daily. )
My career began in graphic design and evolved into opportunities to be a copywriter and creative strategist. I have managed art departments, been responsible for business development, acted as an account executive, and developed marketing plans for multi-million dollar b2b companies.
Self-employed since 2003, I've been in your shoes. I've taken the risks, made ALL the mistakes, and figured out how to thrive.
The world of marketing has changed so much since I began my career. The dawn of social media has morphed from a way to find and catch up with high school friends to a dynamic business tool.
The great thing about social is it gave everyone a chance to be heard. The bad thing about social is it gave everyone a chance to be loud. And it's gotten to be a noisy world out there. So what is a small business owner to do?
What does Meraki mean?
The Greek word Meraki means the essence of oneself. To put yourself into what you do. To do something with creativity, soul, and love.
It's not woo - it's WOW.
Figure out what makes you fascinating. Be crystal clear on whom you serve. Build an experience that over-delivers and makes your clients raving fans.
That is the essence of branding. Your edge in a noisy world.
That's YOUR Meraki blueprint.