The social landscape is bursting with coaches & consultants sharing their wares & offering their expertise; it’s become a very noisy marketplace.
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In 2021, the coaching industry exceeded $15 Billion, while the business consulting industry came in at $824.2 Billion [IBIS]. It's a growing market. It's also a highly competitive space.
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The proliferation of online platforms gave more people a chance to be heard. It also gave everyone a chance to be loud. How will you stand out?
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As a lifelong creative and brand strategist, here’s what I keep seeing:
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A disconnect between how they show up and who they are at their core
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Scattered or contrived messaging
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Everyone starting to look and sound the same
What has your Brand done for you lately?
You’ve chosen to build a coaching/consulting business
on the depth of your wisdom, the strength of your methodology, and the distinctiveness of your experience.
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People choose to work with you because you are YOU.
So if you think your brand is merely a headshot, logo and website – THINK AGAIN.
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Your brand is the WHOLE experience someone has working with you.
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It lives in your services and programs.
It shines through in your emails and marketing.
It's an integral part of your onboarding process. It's your voice when you write or speak.
It's how you attract qualified clients.
It creates raving fans hungry for your content.
It motivates people to refer you.
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It's why people seek you out.
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The Greek word Meraki means the essence of oneself. To put yourself into what you do. To do something with creativity, soul, and love. It's not woo - it's WOW.
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Figure out what makes you fascinating. Be crystal clear on whom you serve. Build an experience that over-delivers and makes your clients raving fans.
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That is the essence of branding.
Your edge in a noisy world.
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That's your Meraki blueprint.
Meet Your Brand Strategist... Lori Blatt
Serial creative. Brand builder. Marketing maven. Dog lover. Reiki practitioner. Margarita aficionado. Old soul. The order varies daily.
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My career began in graphic design and evolved into opportunities to be a copywriter and creative strategist. I have managed art departments, been responsible for business development, acted as an account executive, and developed marketing plans for multi-million dollar b2b companies.
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Self-employed since 2003, I've been in your shoes. I've taken the risks, made ALL the mistakes, and figured out how to thrive.
Sure you can ignore it.
But when brand is ignored, every aspect of marketing, advertising, and networking feels like a chore.
This program is for YOU if you are...
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Wrestling to define your target audience
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Uncertain where to find that audience
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Stuck on messaging and what to say
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Struggling to create quality content
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Stalled establishing a content rhythm
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Unclear on what differentiates you
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Looking to stand out and not be another cookie-cutter persona online?
Branding needs to be personal.
Marketing needs to be strategic.
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Advertising needs to be tangible.
THE MERAKI BRAND INTENSIVE
This is a 15-week transformation of your personal brand, business voice and marketing to position you as the expert your ideal clients cannot live without.
TESTIMONIALS
“DOUBLE CLICK HERE OR CLICK EDIT TEXT TO ADD SOME POSITIVE FEEDBACK ABOUT YOUR SERVICES"
SCOTT COUCHENOUR, 4TH QUARTER COACH
“DOUBLE CLICK HERE OR CLICK EDIT TEXT TO ADD SOME POSITIVE FEEDBACK ABOUT YOUR SERVICES"
TOM GARRITY, FAMILY BUSINESS CONSULTANT, COMPASS POINT
Building a business will be the HARDEST yet MOST GRATIFYING thing you’ll ever do.
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You believed in this idea to fly on your own and do something you genuinely believe in. Ensure its success by investing in crafting your brand story and outcomes.
With your Meraki Blueprint, your brand can soar.
(which makes marketing easier)!
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It’s a noisy marketplace, and this is no time to hide.
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The Meraki Brand Intensive delivers a complete Brand Blueprint that lets you and your business stand out.
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Be Real. Be Bold. Be Heard.
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